At Crave, our mission is for our products to be so scrumptious that you’ll forget your cravings for traditional baked goods made with wheat and butter! Cameo Edwards started Crave, a wholesale San Francisco bakery, in 2003. The year prior had been a frustrating one of trying to determine the source of her physical ailments. At last, she discovered the culprit to be gluten. Looking at the options on the market, she was left craving all the yummy things she used to be able to eat. Even though her baking experience was limited, Cameo was determined to create delicious alternative desserts for herself that were wheat-free, gluten-free and casein-free (or milk-free). After much experimentation, the perfect brownie was born. And subsequently, the idea for sharing this gem with the public. With a delicious brownie recipe in hand and lots of passion, Cameo approached retail shops and the rest is history.